Photo: ‘Fireweed’ by Intermountain Region US Fores Service


Pioneering entrepreneurship in moments of crisis

Fireweed Blossom – Chamerion Angustifolium is a pink flower that appears soon after a wild forest fire. It is an example of a pioneering species which are the first to appear in harsh environments and that lead towards more biodiversity and stable ecosystems. Thinking from these types of species has inspired entrepreneurs to think in moments of crisis’; from finding new opportunities for growth to launching something new. Nature can inspire and offer many insights in extreme environmental conditions, and especially to the one we presently face – the climate emergency.

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